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DVD KILLED THE VIDEO STORE

That is exactly what the unique DVD rental concept stores, Red Room DVD have done - but in an interactive, entertaining and revolutionary way. The brainchild of Sydney entrepreneurs Dan Joyce and Nic DiVenuto, the Red Room is a DVD rental store come interactive library. Rather than prowling meters of shelves and pacing back and forth along the aisles, Red Room DVD has created interactive movie stations which are equipped with touch screens. The stations allows you to browse the entire stores selection by new release or genre categories, locating your exact search within seconds. Once located, you can watch the trailer, access pictures and read critics reviews of your selected movie before you choose to rent it. The DVD is then ejected from a dispensing podium into your fingertips!

The best is yet to come, there are no 'due' dates - which means no late fees! And you can rent a movie for as little as 6 hours. Your Red Room membership card (which can be charged with credit at the store) is swiped through the dispensing podium and registers the rental fee when you return the DVD. The dispensing podium doubles as the cashier!

With interactive stations that let you browse, rent and return DVDs located outside of the store, you will never miss closing time again. These 24/7 stations allow you to rent that insomnia curing movie at 3am, or return a movie at a time that’s convenient to you. Red Room DVD has totally reinvented the way Australians hire movies by entertaining them throughout the movie picking process. The first 3 Red Rooms have just opened in Sydney (Waterloo, Bondi Junction & World Square) and expanding Australia wide. visit REDROOM