
What's Happening
* Just mention the words “kitchen remodel” and more obsessives come out of the plywood than you can shake a whisk at. Kitchen outfitting has never been so buzzworthy, even if the stuff is all for show. Call it the influence of open kitchens, Top Chef or the mainstreaming of foodie sophistication — kitchens aren’t just the heart of the home, they’re now the showroom.
* What are consumers looking for when choosing appliances, whether large or small? Personalization is still the driving factor, but it’s morphing from design to functionality. In other words, shoppers still like to find the look that’s right for them, but their lifestyle and lifestage are dictating decisions more.
* Under that umbrella, we’re seeing a few key trends emerge in the world of kitchen appliances, both big and tiny.
* “Smart” for techno-nerds: Is anyone buying those Internet fridges we started hearing about at the turn of the millennium? They certainly haven’t mainstreamed, but early adopters are starting to think about a totally wired or otherwise cutting-edge kitchen. For this group, smart goes without saying. What’s still considered pretty far out there? Combo fridge/ovens (leave the meat in fridge mode when you leave for work, return to roasty succulence at the end of the day), talking stoves and thermometers, nutrition-boosting fridges that use photosynthesis and cutting boards that double as scales. What’s living in the here and now? The GE Wine Vault, which syncs to the Internet for cellar tracking; “Set it and forget it” types like the GE Profile dishwasher with SmartDispense auto detergent; music networks like Sonos for rocking and cooking. What do we think is on the verge of breaking through? Millennials, setting up house for the first time, will gravitate toward “digital cookbooks” like coo.boo and Yummy Kitchen Connect. The growing number of safety-conscious consumers will go for gadgets like SensorfreshQ and hands-free faucets.
* Prosumer for plebeians: Sub-Zero used to have the lock on the double-wide fridge, but now consumers have a wide range of price options for achieving the professional, upscale look. Infrared grills have gone all affordable on us, as have induction cooktops. But affluent foodies still have ways to strut their stuff. TurboChef speed ovens, born in restaurant kitchens, will set you back about $7,000. Sharp’s Microwave Drawer opens like a big CD player with the touch of a button. Speaking of touch of a button, Gaggenau’s Lift Oven practically levitates. Many mansion dwellers dedicate a whole kitchen station to turbo espresso machines.
* Space-saving for downsizers: Empty nesters, first-time homeowners dealing with the realities of space-crunching, Boomers ditching the exurbs for urban utopias — people are needing to go Euro, and that means mini. Not enough counter space? We’re seeing the rise of appliance garages. Not enough room for a second fridge? We’ve noticed more drinks-filled minibars at kid level. Boffi caused a mini-sensation with the reintroduction of the MiniKitchen in 2006.
* Eco-friendly for everyone: All demos are getting in on the green act, and thankfully the market is teeming with stylish energy savers that actually work. Remodelers like the option of two dishwasher drawers for those times when you just have a mini-load. Bosch washers and dishwashers tout an ECOOPTION button. Williams-Sonoma’s Ecopod provides a sleek storage solution for recyclables.
WHAT THIS MEANS TO BUSINESS
* Design has been done, so to speak. Now that everyone has access to good-looking and well-performing kitchen workhorses, consumers are taking a good hard look at how they really use their kitchens in order to make purchasing decisions.
* A new equation for kitchen design applies to today’s average shopper: Style + performance (track record, word-of-mouth) + value ÷ my daily habits = my dream kitchen.
* Think niche: Gadget geeks are searching for show-offy specs, busy parents are desperate for convenient set-and-forget options and überfoodies want artisanal-friendly features that promote a from-scratch existence.
Source: Iconoculture, 8/14/07